Behind the Scenes: Business Coaching Session | 036

Today we’re pulling back the curtain on what it’s like to work through a live coaching session with me.

My guest, Jenny Benson, runs This Mom Made, where she creates custom embroidery, T-shirts, memory bears, and quilts. Like so many creative entrepreneurs, Jenny loves the craft but struggles with the business side: numbers, marketing, and knowing how to hit consistent income goals.

Together, we worked through what it will take for Jenny to reach $2,000 in monthly sales. Rather than relying on vague hopes, we turned her big goal into clear, measurable targets with practical steps to make it achievable.

This episode offers a candid, relatable look at entrepreneurship; the messy, exciting, and sometimes overwhelming process of transforming a creative passion into steady, reliable income.

Key Takeaways:

• Clarity matters: Vague goals like “more sales” don’t work, instead use specific numbers to create action.
• Break it down: $2K/month = 5 embroidery jobs + 2 shirts per day.
• Avoidance costs: Skipping marketing or accounting leaves money on the table each month.
• Track trends: Some items may need focused marketing at specific times of the year to really sell.
• Three-tier goals: Use realistic, stretch, and next-level goals to build momentum.
• CEO mindset: Focus on what you love, and manage or delegate the rest.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion. 

http://sharongalluzzo.com/

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https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

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